The Story

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The founder of BootRescue, Tracey Sloga, is a Canadian and a fashion lover who's always been crazy about boots. (If you ask her husband, he might say she has more pairs than entirely necessary.)

Growing up in Canada, Tracey was often frustrated by salt ruining her prized possessions. After one particularly bad winter she’d had enough and threw herself into finding a solution. Within a year she developed, produced and launched BootRescue Wipes. Buoyed by the success of this product, she went on to develop a range of wipes (always all-natural), which have kept shoes and boots in over 50 countries around the world damage-free and looking gorgeous.